the valley brief

Overview

Glasses and cutlery are madly being polished, stocks are taken off the simmer, playlists are being sorted and taxi ranks take a breath as the chime of clocks at 6pm marks the beginning of the evening in Australia’s first designated Entertainment Precinct – the Valley. Its night economy has blossomed over the past decade, while the day trade is just picking up now. With all the highs that go with an Entertainment Precinct, there are also major challenges, especially managing the influx of people who want to absorb the savoury scents and raw energy oozing from the hundreds of take-away outlets, cafes, restaurants, bars, pubs and clubs within a 500-metre radius. The key to managing issues that raise their unwanted head is for private and government stakeholders to work together and realise the great potential that the precinct has on the community and businesses, and the positive flow-on effects for the economy as a whole. There are many interested parties here for the long term who are keen to work hard to see the Valley’s ongoing success.